Services
Printer-friendly version

Web & Mobile Analytics

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources, and measures such things as conversions and sales. It's the most widely used website statistics service.

Features

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources, and measures such things as conversions and sales. It's the most widely used website statistics service.

Who can use it?

All Yale University students, faculty and staff member are eligible to use Google Analytics. Users must have a valid Google Gmail account.

How much does it cost?

The service is free.

How do I get it?

First, check with your department or school to see if anyone else is using Google Analytics (GA), as you may be able to simply join the department GA account, or you may discover that you already have statistics on your site that are collected as part of the general department or school site. Viewing your site's analytics data within the context of your broader department or school data may actually be more useful to you than viewing just your own site data.

You will need a Google Gmail email address to sign up for Google Analytics, as will any other users whom you will share your data. If you don't already have a gMail account, sign up for one at Google Accounts.

Signing up for an account

Go to the Google Analytics page and sign up for an account.

Pay close attention to the HTML code Google Analytics provides at the end of the sign-up process, and follow Google's instructions carefully to add the GA JavaScript code to the end of your HTML page files.

What you do next depends on how your website was created:

  1. If you are using YaleSite web content management service, all you need from your Google Analytics JavaScript code is the account number within the code (example: UA-9112073-11).
  2. If you are coding your own web site, or adding Google Analytics to an existing site that you maintain, follow Google's instructions for adding the Google Analytics code to the bottom of each page's HTML.

Where can I get help?

For questions regarding the use of Google Analytics, visit the vendor's support website or help pages.

For additional help and information, contact the Yale ITS Helpdesk, 203-432-9000 or your local support provider.

FAQs and other resources

Online Google Analytics training is available at Lynda.com. Search for "Google Analytics Essential Training" in the search box of Lynda.com. This 6-hour video series shows you how to use Google Analytics to measure traffic, advertisement performance and Return on Investment (ROI), and conversions, and understand how people use your website.

Google Analytics User Group: User community, led by Steven Wieda, which holds monthly meetings during the academic year. CCT User Experience and Web Technology also provides training and consultations to share and grow the knowledge and usage of Google Analytics within Yale University.

Related policies and procedures

Yale University requires that all University sites that use Google Analytics (or any other web analytics software) do two things to comply with University policy:

  1. Post a link to Yale's privacy policy in the footer of all site pages.
  2. As part of the Google Analytics set-up process (see below), please add the general Yale University user "yale.metrics@gmail.com" as a "View reports only" user of your Google Analytics accounts for Yale sites. This assures that the University has a means to view and collect statistics on official Yale sites. See the footnote below for more about this.

Information Access and Security

Web & Mobile Analytics

Service manager: 
Felix Rodriguez
Icon class: 
icon-stats
Short description: 
The Web and Mobile Analytics service offers help and support to those wishing to add analytics to their web and mobile applications.
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources, and measures such things as conversions and sales. It's the most widely used website statistics service.
Features: 
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources, and measures such things as conversions and sales. It's the most widely used website statistics service.
Who can use it?: 
All Yale University students, faculty and staff member are eligible to use Google Analytics. Users must have a valid Google Gmail account.
How much does it cost?: 
The service is free.
How do I get it?: 

First, check with your department or school to see if anyone else is using Google Analytics (GA), as you may be able to simply join the department GA account, or you may discover that you already have statistics on your site that are collected as part of the general department or school site. Viewing your site's analytics data within the context of your broader department or school data may actually be more useful to you than viewing just your own site data.

You will need a Google Gmail email address to sign up for Google Analytics, as will any other users whom you will share your data. If you don't already have a gMail account, sign up for one at Google Accounts.

Signing up for an account

Go to the Google Analytics page and sign up for an account.

Pay close attention to the HTML code Google Analytics provides at the end of the sign-up process, and follow Google's instructions carefully to add the GA JavaScript code to the end of your HTML page files.

What you do next depends on how your website was created:

  1. If you are using YaleSite web content management service, all you need from your Google Analytics JavaScript code is the account number within the code (example: UA-9112073-11).
  2. If you are coding your own web site, or adding Google Analytics to an existing site that you maintain, follow Google's instructions for adding the Google Analytics code to the bottom of each page's HTML.
Where can I get help?: 

For questions regarding the use of Google Analytics, visit the vendor's support website or help pages.

For additional help and information, contact the Yale ITS Helpdesk, 203-432-9000 or your local support provider.

FAQs and other resources: 

Online Google Analytics training is available at Lynda.com. Search for "Google Analytics Essential Training" in the search box of Lynda.com. This 6-hour video series shows you how to use Google Analytics to measure traffic, advertisement performance and Return on Investment (ROI), and conversions, and understand how people use your website.

Google Analytics User Group: User community, led by Steven Wieda, which holds monthly meetings during the academic year. CCT User Experience and Web Technology also provides training and consultations to share and grow the knowledge and usage of Google Analytics within Yale University.

Related policies and procedures: 

Yale University requires that all University sites that use Google Analytics (or any other web analytics software) do two things to comply with University policy:

  1. Post a link to Yale's privacy policy in the footer of all site pages.
  2. As part of the Google Analytics set-up process (see below), please add the general Yale University user "yale.metrics@gmail.com" as a "View reports only" user of your Google Analytics accounts for Yale sites. This assures that the University has a means to view and collect statistics on official Yale sites. See the footnote below for more about this.

Information Access and Security

3-lock data compliant: 
no